![]() ![]() PC repair and maintenance products: Reimage & DriverAgent AVG, AVAST.ĭriver’s own software update programmes (eg Microsoft), AVG driver updater, AVIRA software updater Windows: Tune Up (AVG), Norton, Avanquest.ĮxpressVPN, Hotspot Shield, NordVPN. Ranked higher than its competitors by Alexa.īased on brand leading position in Germany (23%), France (18%), UK (12%) Users that are security aware, subject to Pricing (Varies depending on geography and length of subscription.) * The rebranding of the group as Kape, which will be associated with all its products, is the first step towards this vision. By encouraging customers to subscribe for longer, using product pricing strategies and standardised payment systems, Kape should be able to improve the quality of its revenue base as well as enhance the renewal rate of its customers.Ĭross promote: Management is ultimately working towards the development of a dashboard from which customers can select a variety of services, similar to the approach taken by the larger antivirus groups. ![]() Transition to a subscription model: Cyber Ghost derives 100% of its revenues via subscription and management is now transitioning reimage, from a licence (time limited) to subscription model. User acquisition strategies generally comprise a mixture of content marketing (eg sponsored blogs), display advertising through its extensive affiliate network and search optimisation. Leverage its experience in customer acquisition: Kape’s mobile ad network and mobile ad exchange provide the platform through which it can efficiently market and distribute its products. Reflecting the group’s new focus, it changed its name from Crossrider to Kape Technologies in March 2018. A new CEO, Ido Erlichman, was recruited to restructure the company in May 2016 and the group has since repositioned itself as an online provider of consumer cyber security software, using its experience in digital marketing to enhance customer acquisition. In March 2016 Kape announced its intention to close the Web Apps division and transition the group away from pure ad tech. Changes to the distribution policies of the largest web-stores made the group’s early strategy to scale its advertising platform increasingly challenging. Mr Sagi remains the controlling shareholder of Kape via Unikmind Holdings (73%). The group listed on AIM in September 2014 raising $75m. In 2012 it was acquired by Market Connect, a company controlled by Teddy Sagi and in 2014 acquired PC repair software brand Reimage. The initial focus of the group was the provision of browser extensions and advertising technology. History: Ad tech foundations supports product distribution ![]()
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